For decades, the day after Thanksgiving has traditionally marked a shopping frenzy in the US. The Black Friday phenomenon has recently spilled over to Europe, where neither Thanksgiving nor the day after have a real tradition - regardless, people take the shopping streets by storm on the 23rd of November, in search of the next great bargain. Black Friday has become a global celebration of mass consumption.What a great opportunity? We strongly disagree. We at Josea Surfwear take responsibility for our environment by producing exclusively from recycled materials at our studio in Germany and only on demand. By doing so, we want to make a statement against the kind of mass consumption that days like Black Friday celebrate. Our statement against fast fashion is deeply rooted in the love for the ocean - for us, sustainability is a way of life. Bummer if you expected a discount code for a Black Friday super sale: Here are our five most important reasons why we do not participate in this madness.